Unlocking CleverInsights: How Transit Agencies Can Turn Data into Action

Transit Agencies Face a Data Dilemma 

Public transit agencies are under constant pressure to deliver reliable service while meeting reporting requirements and responding to changing rider needs. The challenge? Data is everywhere, but insights are hard to find. 

From APC sensor counts to schedule data and operational updates, agencies often juggle multiple systems and manual processes. The result is hours spent in spreadsheets, delayed decisions, and missed opportunities to improve service. 

CleverInsights, our ridership analytics platform, was built to change that. It helps agencies improve accuracy, efficiency, and NTD compliance while reducing manual work. 

The Challenge: Data Without Direction 

Transit teams struggle with: 

• Fragmented data sources: Ridership data, schedules, and vehicle attributes often live in silos. 

• Manual data cleaning: Sorting through raw APC data to identify errors and match schedules is time-consuming. 

• Complex reporting requirements: NTD forms, such as S10 and MR20, require accurate, month- or year-long data aggregation. 

These challenges slow down decision-making and make it harder to act quickly on trends. 

The CleverInsights Solution 

CleverInsights transforms raw data into actionable insights through three core pillars: 

1. Accuracy

Data you can trust. CleverInsights applies advanced transit-specific rules to clean and validate APC and schedule data, ensuring reports reflect real-world service—not just raw counts. 

2. Actionable Insights

Move beyond spreadsheets. Customizable reports allow agencies to drill down by route, stop, or trip. Whether you’re analyzing load statistics or identifying underperforming routes, the platform makes it easy to act. 

3. Efficiency

Time matters. With day-after data availability, agencies can analyze yesterday’s service today, making it  perfect for responding to events like game-day surges or construction detours. No more waiting days for third-party processing. 

Key Features That Make a Difference 

• Customizable Dashboards: Drag-and-drop widgets for a personalized view of system performance. 

• NTD Reporting Automation: Pre-filled S10 forms and ridership reports save hours of manual work. 

• API Access: Integrate CleverInsights data with BI tools like Power BI or Snowflake for advanced analysis. 

• Geospatial Data Export: Export stop-level data with latitude and longitude for heatmaps in ArcGIS or KeplerGL. 

Real-World Use Cases 

Service Optimization 

Identify routes with low passenger miles or high trip counts but minimal boardings. Use load statistics to decide whether to consolidate stops, adjust schedules, or deploy smaller vehicles. 

NTD Compliance Made Simple 

Generate S10 forms and ridership reports in minutes, reducing the risk of errors and freeing staff from manual data aggregation. 

Geospatial Analysis 

Visualize ridership patterns with heatmaps to uncover underserved areas or high-demand stops. Combine CleverInsights data with GIS tools for deeper planning insights. 

Why It Matters 

Data is critical, but transit agencies need insights they can act on quickly. CleverInsights delivers that by: 

• Integrating with the Clever Devices ecosystem 

• Supporting workflows that reduce manual effort 

• Providing tools for both operational teams and data analysts 

The result? Faster decisions, better service, and more time to focus on riders—not spreadsheets. 

Ready to See CleverInsights in Action? 

Download the CleverInsights eBook or schedule a demo to learn how CleverInsights can help your agency turn data into action.